We all grow up idolizing certain people in our lives. They are the ones who inspire us to be like them one day. We mostly idolize people from the same industry that they want to make our careers in. However, for most of us the dream of becoming like them one day remains a dream for life. As we often tend to fear away from the risk involved and the enticement that a routine job gives of getting a specific amount of money monthly.
On the contrary, there are still some who follow their hearts calling. Irrefutably, the best feeling for them is when they can attain the position they wanted to have in the career path they have chosen for converting their passion into profession.
If we talk in context of art, becoming an artist for converting it into a profession is a bumpy ride when it comes to carving business from this passion. Nevertheless, the good news is that if you, apart from mastering your artistic skills, learn the right way to sell art online and offline, you would be able to turn it into a successful business. So, keep reading to know more.
- Make art that resonates-
Creating paintings that can appease the senses of the onlookers emotionally, visually or both will make your paintings stand out. This will fetch you all the more buyers when you will be selling paintings online through some art gallery. Art gallery has plethora of paintings and if your paintings would be able to look extremely beautiful or will hit the emotional chords of the potential buyer, you will automatically sell more.
- Identify your target audience-
Thereafter, you should ascertain your target market. See how wide your market place is and what all mediums are there for flourishing your market. For the same, you should know the kind of paintings you want to sell. If you want to sell abstract paintings online look for the places where there demand is more. Besides this, to know the target market and audience, one also needs to keep up with the art trends and how the economy of the places where your buyers reside is affecting the frequency of purchases and the willingness of art lovers to buy painting in general.
- Keep your business plan afresh and not obsolete-
Just like every other business person revises the business plan he has, every artist too need to make it a point to see if the business plan they have is updated and integrated well with the current market trends. Besides this, a business person also needs to see if he is able to work according to his business plan. For instance, if he has set a goal of selling 10 paintings in 4 months, in order to earn well from the sale of his paintings. He would need to make at least twice as more the number he wants to sell. However, if after doing this too, he isn’t able to generate revenue in the desired way then he should try to find the loopholes.
- Increase the engagement of your admirers-
Ideally, an artist should write catchy, brief and interrogative captions in order to increase the engagement of his existing admirers and for adding up a significant amount of new appreciators. In addition to this, artists should occasionally upload pictures with long motivational, inspirational descriptions. This help the onlookers in connecting with the artist more. This indirectly contributes to the sale of the artist’s paintings online. For instance, a motivational pot could be on how the artist rose above all odds and decided to make money out of his passion instead of persistent pressure for doing a job from his near and dear ones. The artist can also tell others to follow their passion.
In context of short descriptions, one can write, ‘type yes, if you like it’, ‘tag the one you would want to give this to’, ‘Can you guess what my next painting would be on?’
- Change your admirers into customers-
Whether through any online platform or through an offline one, if you meet or talk to someone who finds you paintings really intriguing, give him or her your number right way and share your visiting card with them.
Do so because if someone is moved by what you make, he will definitely buy at least one painting or artwork from you. Moreover, showing the ones who admire you, their importance will strengthen the love and respect that they have for you and you artwork even more.
In context of social media accounts, artists can offer discount baits. All this will give your admirers reason to buy paintings online or from your art studio.