So you’re still not on Google+? or even you’ve stuck your toe within the water but you would like to form sure G+ is that the real thing?
Better get busy! Google has already grown to 25 million-plus users in just a couple of weeks, and it might be opening the floodgates to brands soon. (Ford is already test-driving its business page.) nobody knows needless to say , but i think that, with its financial muscle and market power, Google+ will emerge because the leading social platform for business once it fully integrates its search and other tools (Gmail, Chrome, etc.).
So, you would like to hedge your bets by getting involved in G+. But that doesn’t mean you would like to place all of your eggs during this basket or spend all of your waking hours on G+. There are ways you’ll manage some time and use G+ selectively and strategically.
Below are seven samples of maximizing Google+ (efficiently), supported my previous couple of weeks of performing on the new platform.
- Think rifle range vs. shotgun: Avoid the temptation to use G+ like another broadcasting , as many do on Twitter, or duplicate what you’re doing on other platforms. Use G+ to supplement your other channels. What are you missing from your other channels? What can Google+ provide, keeping in mind a number of the unique features? what is going to your key audiences be trying to find from G+ that they’re not getting from Facebook or Twitter?
- Start small: Start with 100 to 200 people to follow (or fewer) rather than thousands— top quality people (the usual industry leaders and influencers, but also people you would like to attach with on deeper levels). You’re getting to provide them a guide or two to urge started and be their shepherd into G+, which provides you an (early adopter) edge if you execute right. Put them in select Circles, and begin brooding about how you’ll share with them.
- Strategize your Circles: the sweetness of Google+ is how easily you’ll add people to follow in your Circles, and manage those for max efficiency. you’ll shoot out something to an outsized group, select alittle to midsize group of friends, or maybe specialise in only one person.
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Spend a while to urge this right. I’d suggest 8 to 12 Circles for starters. This might include different ones for your personal interests, friends/family, close business contacts, corporate clients, early adopters, influencers, “loose ties,” then on. you would like to define the Circles that add up for you for max effectiveness. you’ll add more as you go. Carri Bugbee, a social medai guru , says she “creates circles based upon both geography and careers/interests. most of the people are going to be in a minimum of 2 circles of mine, if less .”
One note: G+ is far easier than Facebook to regulate who you’re posting to, so you’re not overloading your important business contacts with all of your marketing or personal posts.
- Go deep: The key’s to share only relevant, segmented posts that appeal to every group. G+ people are 2 to three times more likely to share within specific circles than publicly , so I specialise in creating and dealing with small groups, say by reaching out with an issue to key people. for instance , I’m helping my wife launch a replacement gluten-free Asian food business, and that i called on my Circles for feedback. I also queried alittle group about this story. you’ll also launch a questionnaire or poll. does one have a replacement product, or want to assist a client get feedback on certain features or issues?
For instance, Mari Smith, a social media marketing strategist with an outsized following, only posts two or 3 times each day on G+, compared to once an hour on Twitter, and a number of other times each day on Facebook. The result’s deeper, “tremendous engagement” and, interestingly, “more immediate responses than most other social networks,” she says.
- Manage the noise: I put “loud” posters who I still want to stay any eye on (ex: Robert Scoble, Guy Kawasaki) in separate circles. (You also can turn them off completely.)
- Interact: I follow about 8 or 10 people very closely and keep my eye on another dozen approximately people. the remainder I just check on (in my “stream”) once approximately each day . When someone says something interesting, I attempt to leave a comment or provides it a 1+ (equal to a Facebook “like”). do that selectively to create and connect together with your community, generate new connections and obtain added into the proper groups/Circles. The key to managing this is often limiting your sources, know what you’re trying to find and having the ability to skim quickly and traverse the noise.
- Schedule some time , stay organized: Avoid getting sucked into G+ like all platform, set a time limit—say 30 to 40 minutes early morning and late day. Develop an article calendar and stick with it. Be clear on your objectives and goals every day , so you’ll stay focused. About once or twice every week undergo your Circles and comb out the weak players (yes, it’s a touch sort of a garden) by uncircling them.
Evaluate your strategy once every week . If it’s not working, make changes. Smart users like brand strategist Gaynelle Grover use Chrome’s extensions to form it easier to skim posts.
This is basically my approach to G+, but it’s changing as I delve deeper and therefore the platform evolves. make certain to experiment with G+ to ascertain what’s getting to work for you.
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